Product Marketer
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REI Co-op Journal: Content Strategy

Over three years I went from a blogger to an advocacy journalist and content strategist.

You could find me interviewing internal stakeholders for external-facing announcements, whipping up clickable, quirky content, and penning outdoor journalism that our audience actually cared about.

All while tracking metrics and reacting and restrategizing to meet business needs.

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From serious news to record-shattering April Fools' Day jokes, long-form copy is one of my favorite spaces to explore.