Mission
I’m driven to tell stories that shift our world.
To do it right, I sit at the nexus of analytics and narrative. That looks like championing customer and user research, advocating for increased accessibility, co-founding employee resource groups, and passing the mic to the people who deserve to speak for themselves.
Experience
If you want cold hard numbers, check my PDF resume. If you prefer a bit of storytelling, scroll down.
Senior Manager, Brand Strategy & Integrated Marketing
Blurb | March 2022 - Now
I always jump at a chance to create teams and workflows from the ground up. At Blurb, a B2B self-publishing platform by and for creatives, I’ve built (and now lead) the content, social media, and influencer marketing teams. My aim is always to find people who cheer each other on and cultivate a culture of deep care.
Day to day, I drive brand messaging strategy, product launches, GTMs, storytelling, and integrated campaigns. Everything I do starts with customer and market research and ends with community.
Senior Product Marketing Manager
Doist | February 2020 - February 2022
Building a movement toward a world where workers set their schedule and location was a dream come true. And the work itself was fun, too. Conversational campaigns, long-form blogs, user-centric changelogs, accessible microcopy, UX research — each day I spent at Doist brought a little something different than the last.
I also headed the relaunch of Twist, a B2B work messaging tool for asynchronous teams. I led the charge as the center of the product, marketing, and customer support teams — starting with market analysis, moving to positioning and messaging, and finishing with go-to-market strategy and massive company-wide execution.
Brand Strategist & Creative
Consultant | July 2013 - Present
I work with agencies and in-house teams to build branding, social media strategy, and website and app experiences. I also create content for email and social campaigns, newsletters, print and web product copy, blogs, and videos. These clients have included Amazon, Nike, Eddie Bauer, Gaiam, Travel Smith, rockflowerpaper, Bicycle Adventures, and Cutter & Buck, to name a few.
Staff Writer & Digital Strategist
REI | November 2016 - January 2020
I created content strategy and wrote long-form content and advocacy journalism for the REI Co-op Journal and Uncommon Path (print publication). I also wrote, edited, and reported on social media copy across channels (Facebook, Twitter, Instagram, Pinterest, YouTube) for an audience of 4.5M. Highlights of my tenure included: writing a third of the top-performing Journal stories in 2019, creating the social media brand guidelines, building and executing the Instagram Story program, and forming an employee resource group.
Writer & Adventurer
Pacific Crest Trail 2015 | Bike & Build 2012
I’m obsessed with self-powered endurance adventures (and sharing the journey). In 2015, I thru-hiked the 2,650 mile Pacific Crest Trail, raised thousands for an outdoor nonprofit, blogged daily, and penned a weekly column for Backpacker Magazine. In 2014, I got lost all around Spain on the Camino de Santiago and blogged about it. In 2012, I bicycled 4,500 miles clear across the U.S.A., raised $4,500 for affordable housing, and blogged regularly.
Oh, and I also built and maintained my own WordPress website.