Product Marketer

Product Marketer

Kryptek: Brand Strategy

The goal: a new ecommerce website that would generate more traffic, raise conversion rates, and represent their brand more authentically.

I helped shape the voice and tone of the brand, merging research insights with interviews from the people who knew the brand best.

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All Blurb: Campaign Strategy Twist Relaunch: B2B Product Marketing Todoist: SaaS Product Marketing Nike: Copy & Content Strategy REI: Social Media Strategy REI Co-op Journal: Content Strategy Kryptek: Brand Strategy Hydro Flask: Copywriting Uncommon Path: Journalism

Blurb: Campaign Strategy Twist Relaunch: B2B Product Marketing Todoist: SaaS Product Marketing Nike: Copy & Content Strategy REI: Social Media Strategy REI Co-op Journal: Content Strategy Kryptek: Brand Strategy Hydro Flask: Copywriting Uncommon Path: Journalism