Who is Blurb for?
Without a target audience, brands flounder. When I arrived, the company was attempting to move from a personal audience to a professional one. I smoothed the transition with market and customer research plus a marketing audit. From there, I built and educated the team on our four new audience personas.
Next … integrated siloed campaigns and GTMs.
How do you move from channel-specific marketing to truly integrated campaigns? Lots of team building, trust building, and workflow building. I’m a whiz at all three (if I do say so myself).
I ideated, planned, and executed cross-channel campaigns—for the first time in the company. In a single year, I led five successful campaigns. The results speak for themselves.
And, I love content too much to say no to running a blog.
Here are some of the top posts of 2023. I’m proud of more than 100% growth year over year, every single month of my tenure. If I know anything, I know how to spin up long-form content that drives traffic.
